{"id":8632,"date":"2026-10-26T14:27:43","date_gmt":"2026-10-26T12:27:43","guid":{"rendered":"https:\/\/infinity.ro\/blog\/?p=8632"},"modified":"2026-10-26T14:27:43","modified_gmt":"2026-10-26T12:27:43","slug":"black-friday-pe-infinity-cum-iti-organizezi-campania-in-2026-ghid-pentru-antreprenori","status":"publish","type":"post","link":"https:\/\/infinity.ro\/blog\/black-friday-pe-infinity-cum-iti-organizezi-campania-in-2026-ghid-pentru-antreprenori\/","title":{"rendered":"Black Friday pe Infinity: Cum \u00ee\u021bi organizezi campania \u00een 2026. Ghid pentru antreprenori"},"content":{"rendered":"<p><em>Sursa foto: Infinity\u00a0<\/em><\/p>\n<p>E sf\u00e2r\u0219it de octombrie, ai c\u00e2teva produse cu rulaj bun, un stoc greu de num\u0103rat \u0219i o singur\u0103 \u00eentrebare: c\u00e2t reduci, ca s\u0103 vinzi f\u0103r\u0103 s\u0103 lucrezi \u00een pierdere? \u00ce\u021bi organizezi campania de Black Friday \u00een opt pa\u0219i: obiective, produse \u0219i oferte, stocuri \u0219i logistic\u0103, magazin online, comunicare, perioad\u0103, echip\u0103 \u0219i m\u0103surare. Pe Infinity, campania ruleaz\u0103 \u00eentre 13 \u0219i 30 noiembrie 2026, adic\u0103 18 zile.<\/p>\n<p>Mai jos ai un ghid practic, de la calendarul campaniei p\u00e2n\u0103 la un checklist pe etape. Vezi \u0219i ce gre\u0219eli apar cel mai des \u0219i ce condi\u021bii conteaz\u0103 dac\u0103 vinzi pe un marketplace.<\/p>\n<p><strong>C\u00e2teva idei importante despre campania de Black Friday:<\/strong><\/p>\n<ul>\n<li>un obiectiv clar \u0219i o marj\u0103 calculat\u0103 conteaz\u0103 mai mult dec\u00e2t procentul de reducere;<\/li>\n<li>stocul real, livrarea \u0219i returul decid cum arat\u0103 campania pentru clien\u021bi;<\/li>\n<li>o campanie de 18 zile \u00ee\u021bi d\u0103 timp s\u0103 urm\u0103re\u0219ti rezultatele \u0219i s\u0103 ajustezi ofertele din mers.<\/li>\n<\/ul>\n<p>Cite\u0219te mai departe pentru pa\u0219i, gre\u0219eli de evitat \u0219i checklist.<\/p>\n<p><strong>Cuprins:<\/strong><\/p>\n<ul>\n<li>C\u00e2nd este Black Friday \u00een 2026?<\/li>\n<li>Cum \u00ee\u021bi organizezi campania de Black Friday?<\/li>\n<li>Ce gre\u0219eli evi\u021bi \u00eentr-o campanie de Black Friday?<\/li>\n<li>Ce checklist urmezi \u00eenainte, \u00een timpul \u0219i dup\u0103 Black Friday?<\/li>\n<li>\u00centreb\u0103ri frecvente despre campania de Black Friday<\/li>\n<\/ul>\n<h2>C\u00e2nd este Black Friday \u00een 2026?<\/h2>\n<p>Black Friday 2026 cade tradi\u021bional pe 27 noiembrie, dar \u00een Rom\u00e2nia campaniile \u00eencep mai devreme \u0219i dureaz\u0103 diferit. La Infinity, campania ruleaz\u0103 \u00eentre 13 \u0219i 30 noiembrie 2026, cu reduceri de p\u00e2n\u0103 la 70%, \u00een func\u021bie de produsele participante.<\/p>\n<p>Categoriile confirmate momentan sunt <em>Cas\u0103 \u0219i gr\u0103din\u0103<\/em>, <em>Auto \u0219i moto<\/em> \u0219i <em>Sport \u0219i outdoor<\/em>. Lista se poate completa pe m\u0103sur\u0103 ce sellerii \u00ee\u0219i \u00eencarc\u0103 ofertele, iar acestea se \u00eencarc\u0103 p\u00e2n\u0103 pe 1 noiembrie.<\/p>\n<h3>Calendarul pe scurt<\/h3>\n<table width=\"551\">\n<tbody>\n<tr>\n<td width=\"120\"><strong>Magazin sau pia\u021b\u0103<\/strong><\/td>\n<td width=\"140\"><strong>Perioad\u0103<\/strong><\/td>\n<td width=\"252\"><strong>Observa\u021bie<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"120\">Infinity<\/td>\n<td width=\"140\">13-30 noiembrie 2026<\/td>\n<td width=\"252\">18 zile<\/td>\n<\/tr>\n<tr>\n<td width=\"120\">eMAG<\/td>\n<td width=\"140\">6 noiembrie 2026<\/td>\n<td width=\"252\">Dat\u0103 anun\u021bat\u0103 de companie, potrivit Romania Insider<\/td>\n<\/tr>\n<tr>\n<td width=\"120\">Flanco<\/td>\n<td width=\"140\">22 octombrie-30 noiembrie 2026<\/td>\n<td width=\"252\">Potrivit Euronews Rom\u00e2nia<\/td>\n<\/tr>\n<tr>\n<td width=\"120\">SUA<\/td>\n<td width=\"140\">27 noiembrie 2026<\/td>\n<td width=\"252\">Data tradi\u021bional\u0103<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>&#x1f449; Afl\u0103 calendarul complet al magazinelor din articolul <\/strong><a href=\"https:\/\/infinity.ro\/blog\/cand-este-black-friday-2026-perioada-infinity-si-calendarul-magazinelor\/\" target=\"_blank\" rel=\"noopener\"><strong>C\u00e2nd este Black Friday 2026: perioada Infinity \u0219i calendarul magazinelor<\/strong><\/a><strong> de pe blogul nostru.<\/strong><\/p>\n<p>Potrivit Romania Insider, eMAG reduce de obicei pre\u021burile doar pentru o zi \u00een timpul evenimentului, iar al\u021bi retaileri aleg mai multe zile sau s\u0103pt\u0103m\u00e2ni. Pentru tine, durata decide c\u00e2t timp ai s\u0103 testezi oferta \u0219i s\u0103 o corectezi.<\/p>\n<h2>Cum \u00ee\u021bi organizezi campania de Black Friday?<\/h2>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"8633\" data-permalink=\"https:\/\/infinity.ro\/blog\/black-friday-pe-infinity-cum-iti-organizezi-campania-in-2026-ghid-pentru-antreprenori\/campanie-2026-antreprenori-black-friday\/\" data-orig-file=\"https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/campanie-2026-antreprenori-black-friday.png?fit=1200%2C800&amp;quality=82&amp;allow_lossy=1&amp;strip=all&amp;ssl=1\" data-orig-size=\"1200,800\" data-comments-opened=\"1\" data-image-title=\"campanie-2026-antreprenori-black-friday\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/campanie-2026-antreprenori-black-friday.png?fit=1024%2C683&amp;quality=82&amp;allow_lossy=1&amp;strip=all&amp;ssl=1\" class=\"alignnone size-full wp-image-8633\" src=\"https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/campanie-2026-antreprenori-black-friday.png?resize=1200%2C800&#038;quality=82&#038;allow_lossy=1&#038;strip=all&#038;ssl=1\" alt=\"Black Friday 2026 pe Infinity Marketplace\" width=\"1200\" height=\"800\" srcset=\"https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/campanie-2026-antreprenori-black-friday.png?w=1200&amp;quality=82&amp;allow_lossy=1&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/campanie-2026-antreprenori-black-friday.png?resize=300%2C200&amp;quality=82&amp;allow_lossy=1&amp;strip=all&amp;ssl=1 300w, https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/campanie-2026-antreprenori-black-friday.png?resize=1024%2C683&amp;quality=82&amp;allow_lossy=1&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/campanie-2026-antreprenori-black-friday.png?resize=768%2C512&amp;quality=82&amp;allow_lossy=1&amp;strip=all&amp;ssl=1 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><em>Sursa foto: Infinity\u00a0<\/em><\/p>\n<p>\u00ce\u021bi organizezi campania \u00een opt pa\u0219i, \u00een ordine: obiective, produse \u0219i oferte, stocuri \u0219i logistic\u0103, magazin, comunicare, perioad\u0103, echip\u0103 \u0219i m\u0103surare. Fiecare pas r\u0103spunde la o \u00eentrebare simpl\u0103: ce vrei s\u0103 ob\u021bii, ce vinzi, ce po\u021bi livra \u0219i cum afli dac\u0103 a func\u021bionat.<\/p>\n<h3>Stabile\u0219te obiectivele campaniei<\/h3>\n<p>Alege un obiectiv principal \u00eenainte s\u0103 alegi un procent de reducere. El decide ce produse promovezi \u0219i ce indicatori urm\u0103re\u0219ti.<\/p>\n<ul>\n<li><strong>V\u00e2nz\u0103ri:<\/strong> cre\u0219ti veniturile din perioada campaniei.<\/li>\n<li><strong>Lichidarea stocului:<\/strong> eliberezi spa\u021biu \u0219i bani bloca\u021bi \u00een produse vechi.<\/li>\n<li><strong>Clien\u021bi noi:<\/strong> aduci cump\u0103r\u0103tori care nu au mai comandat de la tine.<\/li>\n<li><strong>Valoarea co\u0219ului<\/strong>: convingi clientul s\u0103 cumpere mai multe produse la o comand\u0103.<\/li>\n<\/ul>\n<p>Pentru fiecare obiectiv, alege 2-3 indicatori: venituri, rata de conversie, valoarea medie a comenzii, costul de achizi\u021bie al clientului sau num\u0103rul de clien\u021bi reveni\u021bi.<\/p>\n<h3>Alege produsele \u0219i ofertele de Black Friday<\/h3>\n<p>Intr\u0103 \u00een campanie cu produsele la care marja \u00ee\u021bi permite o reducere real\u0103. Un discount aplicat f\u0103r\u0103 calcul poate transforma v\u00e2nz\u0103rile \u00een pierdere.<\/p>\n<p>Exemplu ilustrativ: un produs cost\u0103 200 de lei \u0219i are costul de achizi\u021bie de 120 de lei. Dup\u0103 o reducere de 20%, pre\u021bul este 160 de lei \u0219i \u00ee\u021bi r\u0103m\u00e2n 40 de lei \u00eenainte de comision \u0219i livrare. La o reducere de 40%, pre\u021bul este 120 de lei \u0219i marja dispare.<\/p>\n<ul>\n<li><strong>Praguri de discount:<\/strong> stabile\u0219te un procent minim \u0219i unul maxim pentru fiecare categorie.<\/li>\n<li><strong>Bundle-uri:<\/strong> combin\u0103 produse complementare, ca s\u0103 cre\u0219ti valoarea comenzii.<\/li>\n<li><strong>Produse-vedet\u0103:<\/strong> alege c\u00e2teva produse cu cerere constant\u0103, pe care le promovezi mai puternic.<\/li>\n<\/ul>\n<p>Potrivit ANPC, pre\u021bul dinainte de reducere trebuie s\u0103 fie cel mai mic practicat \u00een ultimele 30 de zile. Verific\u0103 istoricul pre\u021burilor \u00eenainte s\u0103 afi\u0219ezi reducerea.<\/p>\n<p><strong>&#x1f449; <em>Cas\u0103 \u0219i gr\u0103din\u0103<\/em> este una dintre categoriile confirmate pentru campanie, iar\u00a0<\/strong><a href=\"https:\/\/www.infinity.ro\/casa-si-gradina\" target=\"_blank\" rel=\"noopener\"><strong>produsele pentru cas\u0103 \u0219i gr\u0103din\u0103 de pe Infinity<\/strong><\/a><strong> \u00ee\u021bi arat\u0103 ce se vinde deja \u00een aceast\u0103 zon\u0103.<\/strong><\/p>\n<h3>Preg\u0103te\u0219te stocurile \u0219i logistica<\/h3>\n<p>Estimeaz\u0103 cererea pornind de la v\u00e2nz\u0103rile din lunile trecute, apoi compar\u0103 estimarea cu stocul real. Verific\u0103 termenele de livrare, capacitatea de procesare \u0219i planul pentru retururi.<\/p>\n<p>Pe Infinity, v\u00e2nz\u0103torul are nevoie de contract cu cel pu\u021bin unul dintre curierii DPD, Sameday sau Fan Courier. Comisionul se datoreaz\u0103 \u0219i pentru comenzile anulate, returnate sau refuzate din vina v\u00e2nz\u0103torului, deci un stoc num\u0103rat gre\u0219it are un cost real. Vir\u0103rile se fac bilunar.<\/p>\n<p>Clien\u021bii persoane fizice se pot retrage din achizi\u021bie \u00een 14 zile de la primirea produsului, potrivit OUG 34\/2014. Calculeaz\u0103 din timp ce faci cu produsele returnate.<\/p>\n<p><strong>&#x1f449; Dac\u0103 te \u00eentrebi ce \u00ee\u021bi aduce un marketplace \u00een plus fa\u021b\u0103 de un magazin propriu, cite\u0219te articolul\u00a0<\/strong><a href=\"https:\/\/infinity.ro\/blog\/cum-te-ajuta-un-marketplace-sa-vinzi-mai-mult\/\" target=\"_blank\" rel=\"noopener\"><strong>Cum te ajut\u0103 un marketplace s\u0103 vinzi mai mult<\/strong><\/a><strong>.<\/strong><\/p>\n<h3>Preg\u0103te\u0219te magazinul online pentru trafic crescut<\/h3>\n<p>\u00cen campanie, traficul cre\u0219te, iar un site lent pierde comenzi. Verific\u0103 ce po\u021bi controla \u00eenainte de start.<\/p>\n<ul>\n<li><strong>Vitez\u0103 \u0219i stabilitate:<\/strong> testeaz\u0103 paginile cele mai vizitate.<\/li>\n<li><strong>Pagini de produs:<\/strong> titlu clar, fotografii bune, pre\u021b corect \u0219i stoc actualizat.<\/li>\n<li><strong>Checkout \u0219i plat\u0103:<\/strong> pu\u021bini pa\u0219i \u0219i metode de plat\u0103 cunoscute.<\/li>\n<li><strong>Mobil:<\/strong> mul\u021bi clien\u021bi comand\u0103 de pe telefon, deci testeaz\u0103 tot fluxul pe ecran mic.<\/li>\n<\/ul>\n<p>Pe Infinity listezi produsele \u00een catalog \u0219i procesezi comenzile din dashboard-ul de seller. Verific\u0103 fi\u0219ele produselor \u00eenainte de campanie.<\/p>\n<h3>Construie\u0219te comunicarea \u00eenainte de Black Friday<\/h3>\n<p>Anun\u021b\u0103 campania \u00eenainte s\u0103 \u00eenceap\u0103, ca s\u0103 existe clien\u021bi care a\u0219teapt\u0103 ofertele. Spune simplu ce se reduce, c\u00e2t timp \u0219i \u00een ce condi\u021bii.<\/p>\n<ul>\n<li>teasing pe re\u021belele sociale, cu c\u00e2teva zile \u00eenainte;<\/li>\n<li>email c\u0103tre clien\u021bii existen\u021bi, cu data \u0219i categoriile din ofert\u0103;<\/li>\n<li>o pagin\u0103 dedicat\u0103 campaniei, cu regulile clare.<\/li>\n<\/ul>\n<p>La Infinity, v\u00e2nz\u0103torii beneficiaz\u0103 de o campanie de marketing digital gratuit\u0103, axat\u0103 pe notorietate.<\/p>\n<p><strong>&#x1f449; Vezi cum arat\u0103\u00a0<\/strong><a href=\"https:\/\/www.infinity.ro\/black-friday\"><strong>ofertele de Black Friday de pe Infinity<\/strong><\/a><strong> \u0219i cum sunt prezentate categoriile din campanie.<\/strong><\/p>\n<h3>Planific\u0103 perioada \u0219i mecanismul campaniei<\/h3>\n<p>Decide dac\u0103 faci o ofert\u0103 de o zi sau o campanie pe mai multe zile. Una de o zi creeaz\u0103 urgen\u021b\u0103, dar \u00ee\u021bi cere mult stoc \u00eentr-un interval scurt. Una de mai multe zile \u00ee\u021bi d\u0103 timp s\u0103 corectezi.<\/p>\n<ul>\n<li>Stabile\u0219te ora de start \u0219i ora de final.<\/li>\n<li>Dac\u0103 oferi acces anticipat unor categorii de clien\u021bi, spune clar cine \u00eel prime\u0219te.<\/li>\n<li>Scrie regulile promo\u021biei \u00eentr-un singur loc: ce produse intr\u0103, p\u00e2n\u0103 c\u00e2nd \u0219i c\u00e2t stoc exist\u0103.<\/li>\n<\/ul>\n<h3>Preg\u0103te\u0219te echipa pentru volum<\/h3>\n<p>Volumul de comenzi cre\u0219te, iar \u00eentreb\u0103rile apar \u00een valuri. Stabile\u0219te cine r\u0103spunde clien\u021bilor \u0219i \u00een c\u00e2t timp, \u0219i preg\u0103te\u0219te r\u0103spunsuri la \u00eentreb\u0103rile despre livrare, retur \u0219i garan\u021bie. Stabile\u0219te \u0219i un flux pentru procesarea comenzilor \u0219i pentru reclama\u021bii.<\/p>\n<p>Dac\u0103 vinzi pe Infinity, ai un manager de cont dedicat, f\u0103r\u0103 cost, \u0219i suport telefonic pentru selleri.<\/p>\n<h3>M\u0103soar\u0103 rezultatele dup\u0103 Black Friday<\/h3>\n<p>Dup\u0103 campanie, compar\u0103 rezultatele cu obiectivul. Urm\u0103re\u0219te v\u00e2nz\u0103rile \u0219i veniturile, rata de conversie, valoarea medie a comenzii, costul de achizi\u021bie, produsele cu cea mai bun\u0103 performan\u021b\u0103 \u0219i clien\u021bii reveni\u021bi. Noteaz\u0103 \u0219i ce nu a mers, de exemplu stocurile epuizate prea devreme.<\/p>\n<h2>Ce gre\u0219eli evi\u021bi \u00eentr-o campanie de Black Friday?<\/h2>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"8634\" data-permalink=\"https:\/\/infinity.ro\/blog\/black-friday-pe-infinity-cum-iti-organizezi-campania-in-2026-ghid-pentru-antreprenori\/infinity-marketplace-black-friday\/\" data-orig-file=\"https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/infinity-marketplace-black-friday.png?fit=1200%2C800&amp;quality=82&amp;allow_lossy=1&amp;strip=all&amp;ssl=1\" data-orig-size=\"1200,800\" data-comments-opened=\"1\" data-image-title=\"infinity-marketplace-black-friday\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/infinity-marketplace-black-friday.png?fit=1024%2C683&amp;quality=82&amp;allow_lossy=1&amp;strip=all&amp;ssl=1\" class=\"alignnone size-full wp-image-8634\" src=\"https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/infinity-marketplace-black-friday.png?resize=1200%2C800&#038;quality=82&#038;allow_lossy=1&#038;strip=all&#038;ssl=1\" alt=\"campania Infinity de Black Friday 2026 \" width=\"1200\" height=\"800\" srcset=\"https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/infinity-marketplace-black-friday.png?w=1200&amp;quality=82&amp;allow_lossy=1&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/infinity-marketplace-black-friday.png?resize=300%2C200&amp;quality=82&amp;allow_lossy=1&amp;strip=all&amp;ssl=1 300w, https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/infinity-marketplace-black-friday.png?resize=1024%2C683&amp;quality=82&amp;allow_lossy=1&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/infinity-marketplace-black-friday.png?resize=768%2C512&amp;quality=82&amp;allow_lossy=1&amp;strip=all&amp;ssl=1 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><em>Sursa foto: Infinity\u00a0<\/em><\/p>\n<p>Cele mai frecvente gre\u0219eli \u021bin de calcul, stoc \u0219i comunicare. Le evi\u021bi dac\u0103 \u00ee\u021bi faci planul din timp.<\/p>\n<h3>Reduceri stabilite f\u0103r\u0103 s\u0103 calculezi marja<\/h3>\n<p>O reducere mare aduce comenzi, dar fiecare comand\u0103 te cost\u0103 dac\u0103 marja dispare. Calculeaz\u0103 pre\u021bul dup\u0103 comision, livrare \u0219i costul produsului.<\/p>\n<h3>Stocuri insuficiente pentru produsele promovate<\/h3>\n<p>Dac\u0103 un produs promovat se epuizeaz\u0103 \u00een prima zi, clien\u021bii r\u0103m\u00e2n dezam\u0103gi\u021bi. Estimeaz\u0103 cererea \u0219i p\u0103streaz\u0103 o rezerv\u0103 pentru produsele-vedet\u0103.<\/p>\n<h3>Lipsa unei strategii de comunicare<\/h3>\n<p>F\u0103r\u0103 anun\u021buri, clien\u021bii nu afl\u0103 de ofert\u0103. Planific\u0103 mesajele pe canale, cu date \u0219i con\u021binut preg\u0103tite din timp.<\/p>\n<h3>Neglijarea experien\u021bei de checkout<\/h3>\n<p>Un checkout complicat pierde comenzi chiar \u0219i la pre\u021buri bune. Testeaz\u0103 plata, adresa \u0219i confirmarea comenzii, mai ales de pe mobil.<\/p>\n<h3>Promovarea unor oferte care nu sunt suficient de clare<\/h3>\n<p>Dac\u0103 un client nu \u00een\u021belege pre\u021bul, durata sau ce include oferta, renun\u021b\u0103. Afi\u0219eaz\u0103 pre\u021bul de dinainte, pre\u021bul redus \u0219i condi\u021biile.<\/p>\n<h3>Lipsa unui plan pentru perioada de dup\u0103 Black Friday<\/h3>\n<p>Dup\u0103 campanie apar retururi, reclama\u021bii \u0219i \u00eentreb\u0103ri. Preg\u0103te\u0219te echipa \u0219i stocurile, ca s\u0103 nu pierzi clien\u021bii noi dup\u0103 prima comand\u0103.<\/p>\n<h2>Ce checklist urmezi \u00eenainte, \u00een timpul \u0219i dup\u0103 Black Friday?<\/h2>\n<p>Urmezi un checklist pe patru etape: cu 4-6 s\u0103pt\u0103m\u00e2ni \u00eenainte, cu 1-2 s\u0103pt\u0103m\u00e2ni \u00eenainte, \u00een perioada campaniei \u0219i dup\u0103 campanie. Bifeaz\u0103 fiecare punct, ca s\u0103 nu r\u0103m\u00e2n\u0103 nimic pe ultima sut\u0103 de metri.<\/p>\n<h3>Cu 4-6 s\u0103pt\u0103m\u00e2ni \u00eenainte<\/h3>\n<ul>\n<li>stabile\u0219te obiectivul \u0219i indicatorii;<\/li>\n<li>alege produsele \u0219i calculeaz\u0103 marja;<\/li>\n<li>verific\u0103 stocul \u0219i furnizorii;<\/li>\n<li>dac\u0103 nu vinzi \u00eenc\u0103 pe un marketplace, porne\u0219te \u00eenscrierea.<\/li>\n<\/ul>\n<p><strong>&#x1f449; Dac\u0103 vrei s\u0103 listezi produse pe Infinity, vezi\u00a0<\/strong><a href=\"https:\/\/www.infinity.ro\/inscrie-te-in-infinity-marketplace\" target=\"_blank\" rel=\"noopener\"><strong>programul pentru selleri Infinity<\/strong><\/a><strong>. Ofertele se \u00eencarc\u0103 p\u00e2n\u0103 pe 1 noiembrie, iar pentru noii selleri avem tax\u0103 de \u00eenrolare 0 \u0219i 0% comision pentru comenzile expediate \u00een primele 30 de zile de la listare.<\/strong><\/p>\n<h3>Cu 1-2 s\u0103pt\u0103m\u00e2ni \u00eenainte<\/h3>\n<ul>\n<li>\u00eencarc\u0103 produsele \u0219i verific\u0103 fi\u0219ele;<\/li>\n<li>verific\u0103 pre\u021burile de dinainte \u0219i cele reduse;<\/li>\n<li>testeaz\u0103 checkout-ul \u0219i plata;<\/li>\n<li>preg\u0103te\u0219te mesajele pentru email \u0219i re\u021bele sociale;<\/li>\n<li>instruie\u0219te echipa de suport.<\/li>\n<\/ul>\n<h3>\u00cen perioada campaniei<\/h3>\n<ul>\n<li>urm\u0103re\u0219te zilnic v\u00e2nz\u0103rile \u0219i stocul;<\/li>\n<li>r\u0103spunde rapid la \u00eentreb\u0103ri \u0219i proceseaz\u0103 comenzile f\u0103r\u0103 \u00eent\u00e2rzieri;<\/li>\n<li>ajusteaz\u0103 ofertele dac\u0103 un produs se vinde prea repede sau deloc.<\/li>\n<\/ul>\n<h3>Dup\u0103 Black Friday<\/h3>\n<ul>\n<li>analizeaz\u0103 indicatorii fa\u021b\u0103 de obiectiv;<\/li>\n<li>gestioneaz\u0103 retururile \u0219i reclama\u021biile;<\/li>\n<li>contacteaz\u0103 clien\u021bii noi cu o ofert\u0103 de revenire;<\/li>\n<li>noteaz\u0103 lec\u021biile pentru campania urm\u0103toare.<\/li>\n<\/ul>\n<p><strong>De re\u021binut!<\/strong> Adapteaz\u0103 checklist-ul la produsele \u0219i la echipa ta. Condi\u021biile de retur, de garan\u021bie \u0219i de livrare difer\u0103 de la un v\u00e2nz\u0103tor la altul \u0219i de la o platform\u0103 la alta.<\/p>\n<p>O <strong>campanie de Black Friday<\/strong> reu\u0219it\u0103 porne\u0219te de la un obiectiv clar, o marj\u0103 calculat\u0103 \u0219i un stoc pe care \u00eel po\u021bi livra. Folose\u0219te cele 18 zile de campanie pentru a testa, a corecta \u0219i a \u00eenv\u0103\u021ba ce func\u021bioneaz\u0103 la clien\u021bii t\u0103i. Cu un plan simplu \u0219i un checklist bifat, intri \u00een campanie preg\u0103tit.<\/p>\n<h2>\u00centreb\u0103ri frecvente despre campania de Black Friday<\/h2>\n<h3>C\u00e2nd se termin\u0103 campania de Black Friday pe Infinity?<\/h3>\n<p>Campania de Black Friday pe Infinity ruleaz\u0103 \u00eentre 13 \u0219i 30 noiembrie 2026, adic\u0103 18 zile calendaristice. \u00cencepe \u00eentr-o vineri \u0219i se \u00eencheie \u00eentr-o luni.<\/p>\n<h3>C\u00e2t de mare trebuie s\u0103 fie reducerea de Black Friday?<\/h3>\n<p>Depinde de produs \u0219i de marja ta. Pe Infinity, reducerile pot ajunge la 70%, \u00een func\u021bie de produsele participante, dar nu toate produsele au aceast\u0103 reducere. Calculeaz\u0103 pre\u021bul dup\u0103 costul produsului, comision \u0219i livrare.<\/p>\n<h3>Trebuie s\u0103 reduc toate produsele din catalog?<\/h3>\n<p>Nu. Alege produsele la care marja \u00ee\u021bi permite o reducere \u0219i stocul acoper\u0103 cererea. Po\u021bi promova doar c\u00e2teva produse-vedet\u0103 sau bundle-uri.<\/p>\n<h3>Cum calculez reducerea ca s\u0103 nu lucrez \u00een pierdere?<\/h3>\n<p>Porne\u0219ti de la pre\u021bul redus \u0219i scazi costul produsului, comisionul \u0219i costul livr\u0103rii. Ce r\u0103m\u00e2ne este marja ta. Dac\u0103 este prea mic\u0103, reduci mai pu\u021bin sau creezi un bundle cu un produs complementar.<\/p>\n<h3>Ce fac cu retururile dup\u0103 Black Friday?<\/h3>\n<p>Clien\u021bii persoane fizice au 14 zile de la primirea produsului s\u0103 se retrag\u0103 din achizi\u021bie. Preg\u0103te\u0219te din timp un flux pentru retururi \u0219i verific\u0103 \u00een ce stare ajung produsele. Costul transportului returului \u00eel suport\u0103, de regul\u0103, clientul, dac\u0103 motivul nu \u021bine de v\u00e2nz\u0103tor.<\/p>\n<h3>Mai pot intra \u00een campanie dac\u0103 nu v\u00e2nd \u00eenc\u0103 pe Infinity?<\/h3>\n<p>Sellerii \u00ee\u0219i \u00eencarc\u0103 ofertele p\u00e2n\u0103 pe 1 noiembrie. \u00censcrierea cere un formular, documente pentru contract \u0219i onboarding cu echipa noastr\u0103, deci cu c\u00e2t \u00eencepi mai devreme, cu at\u00e2t ai mai mult timp.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bibliografie:<\/strong><\/p>\n<ul>\n<li>Agerpres, \u201eBlack Friday: ANPC recomand\u0103 verificarea magazinului online \u0219i alegerea unei metode sigure de plat\u0103\u201d, publicat la 3 noiembrie 2025, <a href=\"https:\/\/agerpres.ro\/economic\/2025\/11\/03\/black-friday-anpc-recomanda-verificarea-magazinului-online-si-alegerea-unei-metode-sigure-de-plata--1499372\" target=\"_blank\" rel=\"noopener\">sursa<\/a>, accesat la data de 22 octombrie 2026.<\/li>\n<li>Romania Insider, \u201eRomania&#8217;s largest online retailer eMAG announces date for Black Friday 2026\u201d, publicat la 24 septembrie 2026, <a href=\"https:\/\/www.romania-insider.com\/business\/romanias-largest-online-retailer-emag-announces-date-black\" target=\"_blank\" rel=\"noopener\">sursa<\/a>, accesat la data de 22 octombrie 2026.<\/li>\n<li>Euronews Rom\u00e2nia, \u201eBlack Friday 2026 \u00een Rom\u00e2nia: data \u0219i perioada reducerilor\u201d, actualizat la 21 octombrie 2026, <a href=\"https:\/\/www.euronews.ro\/articole\/black-friday-2026-romania-data-perioada-reduceri\" target=\"_blank\" rel=\"noopener\">sursa<\/a>, accesat la data de 22 octombrie 2026.<\/li>\n<li>Alba24, \u201eReturul produselor cump\u0103rate online: ce drepturi ai, ce nu poate fi returnat \u0219i \u00een c\u00e2t timp prime\u0219ti banii \u00eenapoi\u201d (cu trimitere la OUG 34\/2014), publicat la 14 martie 2026, <a href=\"https:\/\/alba24.ro\/returul-produselor-cumparate-online-ce-drepturi-ai-ce-nu-poate-fi-returnat-si-in-cat-timp-primesti-banii-inapoi-1124698.html\" target=\"_blank\" rel=\"noopener\">sursa<\/a>, accesat la data de 22 octombrie 2026.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Sursa foto: Infinity (fotografii modificate cu inteligen\u021ba artificial\u0103)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sursa foto: Infinity\u00a0 E sf\u00e2r\u0219it de octombrie, ai c\u00e2teva produse cu rulaj bun, un stoc greu de num\u0103rat \u0219i o singur\u0103 \u00eentrebare: c\u00e2t reduci,&#8230;<\/p>\n","protected":false},"author":15,"featured_media":8635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[616,599,327],"tags":[58,61,244],"class_list":["post-8632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","category-ghiduri","category-seller-suport","tag-black-friday","tag-cumparaturi-black-friday","tag-pregateste-te-de-black-friday","article","has-background","has-excerpt","has-avatar","has-author","has-date","has-comment-count","has-category-meta","has-read-more","thumbnail-"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/infinity.ro\/blog\/wp-content\/uploads\/2026\/10\/black-friday-pe-infinity.png?fit=1200%2C800&quality=82&allow_lossy=1&strip=all&ssl=1","_links":{"self":[{"href":"https:\/\/infinity.ro\/blog\/wp-json\/wp\/v2\/posts\/8632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infinity.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infinity.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infinity.ro\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/infinity.ro\/blog\/wp-json\/wp\/v2\/comments?post=8632"}],"version-history":[{"count":1,"href":"https:\/\/infinity.ro\/blog\/wp-json\/wp\/v2\/posts\/8632\/revisions"}],"predecessor-version":[{"id":8636,"href":"https:\/\/infinity.ro\/blog\/wp-json\/wp\/v2\/posts\/8632\/revisions\/8636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infinity.ro\/blog\/wp-json\/wp\/v2\/media\/8635"}],"wp:attachment":[{"href":"https:\/\/infinity.ro\/blog\/wp-json\/wp\/v2\/media?parent=8632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infinity.ro\/blog\/wp-json\/wp\/v2\/categories?post=8632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infinity.ro\/blog\/wp-json\/wp\/v2\/tags?post=8632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}